THE FOUNDERS
CY Creative House was born from a simple truth: when vision aligns, ideas move faster. Caterina and Youlia share roots in Europe, refined instincts from London, and a passion for storytelling that connects. Together, they build brands with clarity, edge, and timeless style.
_PNG.jpg)
CATERINA FORMENTINI
Italian born and London-refined, Caterina brings instinctive elegance and emotional clarity to brand strategy. A trend forecaster at heart, she blends sharp marketing acumen with a refined aesthetic eye — anticipating what’s next before it arrives. With a background in classical dance and a decade in the luxury space, she helps brands move with meaning, crafting stories that not only look good, but feel timeless, intentional, and resonant.
Youlia Nagatsyeva
Russian-born and London-raised, Youlia blends creative instinct with razor-sharp brand thinking. With a foundation in fashion and over a decade of experience in communication and brand strategy, she builds marketing ecosystems that spark connection, drive growth, and elevate perception — from global campaigns to intimate brand moments
COLLECTIVE
We are a
immersive storytelling,
visionary strategy and creative